Thursday, September 10, 2009

Jay-Z - The Blueprint 3 review

To be fair I don't like this rating system. Its not fair to say that 3 stars for Jay-Z is the same as 3 stars for other crappy albums. At the same time this album is not a classic and my rating reflects that. The reason I am rating this album so low is because my expectation is so high. Hova was recently on Real Time with Bill Maher where he explained how his perspective has changed not only through his own monetary success but also due to his age. His music has become more adult over time. Evolving from his younger years posting up on a corner to creating his own businesses and clothing labels. This is exactly what he set out to do, unfortunately he has lost his hunger for the rap game.

The Blueprint was supposed to be just that, a blueprint to the rap game. If the rap world collapsed and someone came across this series they would have the ability to understand where the heart and soul of rap came from and why it existed to begin with. Unfortunately this album is not cohesive, delivers no clear message and appears to be a best of the B-SIDES album. Man does it hurt to say that! There are a few examples of his previous greatness such as Empire State of Mind and So Ambitious, but for the most part this is a solidly disappointing album. I'm sure people will say I'm hating on Hova. Not true, I just expect so much. He does integrate the current state of the world into his rhymes and production style as well, discussing the state of the war in the Middle East and current pop infatuation with Auto-Tune. Death of Auto-Tune was a song with so much promise; starting off by proclaiming himself "chairman of the board" unfortunately he fails to deliver.

Would I recommend this album? Absolutely. Jay-Z is one of the best who's ever been in the game. He has had an incredibly long career and I think his body of work should speak for itself. You cannot understand the hip-hop game without understanding Jay-Z. More than music he realized the limitations of simply rapping and spent his time focusing elsewhere crating businesses and a long sustainable legacy. Unfortunately his lack of focus on his music shows through with this effort.

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